Posts Tagged ‘PORTLAND’

HATCHET JOB? PORTLAND TIMBERS BUNGLE CREST UNVEILING

June 15, 2010

The Portland Timbers New Logo

HATCHET JOB? PORTLAND TIMBERS BUNGLE CREST UNVEILING

Portland Timbers unveiled their new logo on Saturday and it didn’t go quite they way the team wanted it to go.

The Timbers, who have been playing in various leagues since the early 1970’s, will begin play in Major League Soccer next season as an expansion franchise.

The team set up a public watch party in Portland’s Director Park to see the match and planned to use the captive audience of thousands to show the team’s new look. Timbers had a marketing campaign designed to slowly build interest in the re-branding by releasing a number of ‘video clues’ to show the connection between their classic look, a look established in 1975 when the team debuted in the old North American Soccer League.

Confusion in the front office, however, led to merchandisers in the city selling products featuring the new crest a day before it’s public unveiling at halftime of the US-England World Cup match.

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PORTLAND TIMBERS TO UNVEIL NEW LOGO JUNE 12

May 22, 2010

PORTLAND TIMBERS TO UNVEIL NEW LOGO JUNE 12

The Major League Soccer bound Portland Timbers will unveil their new logo on June 12 at a World Cup watch party in downtown Portland.

The outdoor watch party, centered around the United States v England match, is to be held at the city’s Director Park. Similar events in 2006 drew thousands of people to see the matches on huge 12-foot by 17-foot, LED screen.

The 2010 event promises to be the biggest yet and offers the Timbers a chance to put their new identity in front of a massive collection of the city’s soccer fans and re-introduce itself to the city’s soccer community.