The Vancouver Whitecaps held a press conference at the Vancouver Convention Centre on Tuesday morning to unveil what they called ‘the new brand that will lead the 36-year-old club into a new chapter as an MLS outfit.”

The team released the logo (above) which will be the brand that will carry them forward into their first Major League Soccer season in 2011.

The club will be unveiling the designs for their 2011 Season kits, complete with jersey sponsor at a later date and merchandise with the new logo is already available.

Vancouver also announced that they will push for one last round of MLS season ticket deposits beginning on Saturday. The ‘Caps will accept $50 deposits for 2011 MLS seasons tickets, which start at $319 for 17 matches.

The Whitecaps, who will play at a refurbished Empire Stadium for the 2011 season, have capped season ticket sales at 16,500 and have already taken 10,000 deposits, meaning this last push will be for fans to grab the remaining 6,500 seats.

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